February 2024

With commercial, sponsorship and country interests. Could the Dakar Rally ever return to Africa?

With commercial, sponsorship and country interests. Could the Dakar Rally ever return to Africa?
Published in the New African

The Dakar rally recently concluded its fourth year in Saudi Arabia. The original Dakar series was an opportunity to showcase Africa as a global destination for off-road racing. Reflecting on the lost commercial opportunity for the countries along the route. The article looks at a motorsports scene that continues to thrive despite the loss of its most high-profile event.  

https://newafricanmagazine.com/30247/

Exclusive to webflow marketplace