FxPro
Diversifying a sponsorship pioneer
FxPro was a pioneer in sports sponsorship.
As the first Forex broker, they started what is now a strong association between football and the financial markets.
The retail CFD industry emerged from the shadow of share trading, FxPro using a multisport sponsorship strategy to build a global presence.
Over time FxPro wanted to change. We later used that continued sponsorship of sailing and F1 to underpin a product launch in wealth management and trading services.
Services
Customer Profiling
Strategy
Product Design
Marketing
Deliverables
Product Launch
User Research
Performance Measurement
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